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If your business deals in outdoor work equipment, you might want to consider becoming a Briggs & Stratton-authorized dealer. The manufacturer produces air-cooled engines, liquid-cooled engines, portable generators and portable pressure washers. Becoming a Briggs & Stratton-authorized dealer affords many benefits to your business, depending on how many of the brand's requirements your company meets. A dealer at the highest level receives, for example, top posting on the manufacturer's website and limited training at no cost. A dealer at the lowest level of endorsement has access to discount pricing on Briggs & Stratton parts.
Keep a four-day basic engine school graduate or Equipment & Engine Training Council four-cycle engine certificate holder on staff. This individual must participate in Briggs & Stratton's update seminars.
Maintain a parts inventory worth at least $750.
Provide engine warranty service for products sold.
Review the requirements for the Authorized and Diamond dealer levels. The preceding criteria satisfy the requirements for Specialized Dealer status, but a business owner must fulfill a long list of other criteria for the other two levels. Specialized Dealer is the easiest certification to attain, and warranty services are limited. Requirements to become an Authorized Dealer are slightly more stringent, and the Diamond Dealer status is the most exclusive, offering the highest levels of warranty to customers. Among requirements for Diamond Dealer status are a high-speed Internet connection, as well as pickup and delivery service for consumers.
Fill out a Briggs & Stratton Dealer Application and Agreement – found on the company's website – and mail it to the Briggs & Stratton Integrated Distributor network distributor in your area. You must indicate on the application the dealer status for which you are applying.
J.D. Richards has worked as a writer and journalist since 2005. He has written for various publications, including the alt-weekly "Creative Loafing" in Florida as well as Manhattan's "New York Press" and "Blackbook Magazine." He graduated from the University of Florida with a Bachelor of Science in journalism.