A product executive helps a company increase profit levels to meet short term and long term goals. He studies demand trends in markets, identifies potential customers, reviews competitors' initiatives and develops pricing strategies
A product executive monitors competitors' actions and executes marketing agreements and contracts, as indicated by an Orbitz job vacancy announcement. She also communicates business trends with internal partners, such as accounting, marketing and research department personnel.
Tools and Technologies
According to the job information website Onet Online, a product executive often uses personal computers and notebooks when performing tasks. He also might use analytical software, such as Minitab.
A product executive communicates with people outside the company and establishes relationships with business partners, says Onet Online. She also thinks creatively and makes decisions.
Employers require that job candidates have bachelor’s or associate degrees in marketing, business management or advertising to qualify for product executive positions.
A product executive must have excellent communication skills, both verbal and written. He also must have persuasion aptitude and the ability to coordinate activities.
Product executives earned average yearly salaries of $89,000 as of 2010, according to the career resources portal Indeed.