To manage their image, some companies opt to hire freelancers to do jobs such as marketing, writing content and performing design tasks for their websites. Whether you're a business owner looking to hire a freelancer or you're a freelancer who needs to set your rates, start by checking the salary trends for your industry.
Generally on the Higher End
According to the U.S. Bureau of Labor Statistics, marketing managers, a profession that typically requires at least a bachelor's degree, earned a median income of $59.24 per hour, or $123,220 per year as of May 2013. On the higher end, marketing managers earned $90 per hour, or about $187,199 per year. Freelancers tend to charge clients an hourly rate that is on the higher end, because that rate needs to factor in the costs of running the business, suggests "Fortune." Setting the proper rate is a balancing act, and one that many freelancers struggle with, says "Fortune." While the BLS data offers some insight into average salaries, a client and freelancer will have to work together to agree on a rate that balances the freelancer's experience with the client's budget. Advancing in this career is often a matter of experience. As you gain clients and build trust, you'll be able to ask more for your services. Having your own "business" could also open you up to management roles at more traditional marketing firms.