Announcing a New Executive Director
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Announcing that a new executive director is joining your company is a way to give current staffers, key persons and the general public a brief introduction to the newest member of the management team. Send out an internal memo making the introduction first, followed by a group email to board members, major clients and vendors. Follow with an official announcement on the company website and distribute the information to the media in the form of a press release.
Start your announcement by welcoming the new hire and providing information about his background. For example, write, “We’re proud to announce that John Smith will take over the executive director position recently vacated by the retiring Sue Davis. John comes to us from the ABC Company in Pittsburgh, Pennsylvania. A 15-year veteran of the nonprofit sector, John holds an MBA from Penn State and specializes in high-level fundraising and donor relations.”
Provide a brief overview of the role that the executive director will play in the organization. You may say, “John will head the executive department and be responsible for managing our board of directors and volunteer groups. He’ll serve as the main public contact and spokesperson for the organization, and will represent the company and all professional business capacities.” If the executive director oversees other department heads, make note of those in the introduction as well.
When introducing the executive director to staff members, include a few pertinent personal details that will help employees get a better idea of who the new manager is from a personal perspective. “John and his wife Mary have been married for 25 years and are the parents of three adult children," you may say. "They enjoy traveling and gardening, and in their spare time, they volunteer at local animal shelters.”
Wrap up your introduction of the executive director by noting when he takes over in an official capacity, and when staffers will have an opportunity to meet him. “Anticipate seeing John around the office during the next several weeks," you may write. "His first official day is April 1. He’ll host an all-staff luncheon that afternoon to officially introduce himself and get to know employees. Please take a moment to stop by John’s office, introduce yourself, and welcome him to our dynamic organization.” Include the new hire’s contact information for reference.
Lisa McQuerrey has been a business writer since 1987. In 1994, she launched a full-service marketing and communications firm. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books.