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A social media administrator serves as the brains behind an organization’s social media platforms. He writes and curates content designed to engage followers and promote the brand in a positive manner. A combination of marketing skills and social media expertise is required to do the job well.
The social media administrator creates and executes social media campaigns to promote the brand. She conducts research to see what competitors are doing and to learn popular trends to incorporate into the strategy. To ensure customer satisfaction, she must respond to complaints, questions and comments left on the company’s social media pages in a timely and appropriate manner. In addition, the social media administrator continuously monitors site analytics to see what types of content followers respond to the most and adjusts the strategy accordingly.
Qualifications and Experience
A social media administrator should be a creative thinker with a passion for social media. Extensive experience using popular platforms is a must, combined with a desire to keep up with current social media trends. Excellent writing skills and the ability to connect with key influencers is an important aspect of the job, to create engaging content and properly promote it. To be considered for a job as a social media administrator, you typically need at least a bachelor’s degree in marketing, communications or a similar field and a minimum of five years in marketing.
A social media administrator usually works in a traditional office environment. Although he typically works standard office hours, he is often expected to stay connected to the company’s social media pages on nights, weekends and holidays to help monitor and track customer questions, comments and concerns across time zones.
Average Salary and Opportunities for Advancement
According to the Indeed job site, the average salary of a social media administrator is $41,000 per year as of 2014. Advancement opportunities include moving into a social media director or supervisory position. Because social media is usually part of the marketing department, the administrator may also have the option to move into other marketing roles.
Laura Woods is a Los Angeles-based writer with more than six years of marketing experience. She has a Bachelor of Arts in communications from the University of Pittsburgh and an MBA from Robert Morris University.