Advertising offers many different career options, from selling television and radio commercials to space in print publications such as magazines and newspapers. Even the web is emerging as an option for ad sales people. If you're interested in a career in advertising, most likely there's a medium to suit your interests.
Tthe account executive is almost always the face of the company and the direct contact with clients. They manage the customer accounts, seek to understand the cliens needs and present new ideas to increase the client's business. They must also investigate and solve problems in regards to the account, including a customer's billing.
An account executive may also be referred to as a sales representative. Median annual incomes for an account executive or sales representative in 2008 ranged from the mid $30,000s to about $80,000, including commissions, the U.S. Bureau of Labor Statistics reports. The field has no formal education requirements, though most employers recommend either an associate's degree or bachelor's degree. Most are willing to substitute experience for a degree, however.
Creative staff fill some of the most important, yet unrecognized, roles in advertising. They include copywriters, who are responsible for the content in either print publications or broadcast commercials, as well as illustrators, who do print ad design and storyboards for commercials. Creative staffers produce slogans, themes and, at times, company logos and branding campaigns. They are essential an behind-the-scenes team.
Copy editors working in advertising can expect to earn an average of $58,000 annually and usually are required to have a bachelor's degree. Degrees in journalism, communications or English are highly preferred. Artists are also part of the creative team. They earn average $52,000 yearly and often are required to have a bachelor's degree in fine arts or graphic design.
Public Relations Manager
The public relations manager is responsible for creating a favorable image of an organization in the public eye. They may write a press release one day while the next organize a sponsorship of an event to help ensure the public opinion of an organization stays favorable. In addition, they observe trends that the public feels strongly about and aid the organization in enhancing its image based on such trends.
The average salary for a public relations manager is approximately $80,000. Most companies require at minimum a bachelor's degree, while some prefer a master's degree. Employers like to see a concentration in programs such as business administration and marketing, with additional consideration for business law, economics, management, finance and statistics.