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How to Sign Up to Be a Honda Small Engine Dealer

Honda has a network of wholesale distributors to sign up, educate and nurture individual retail dealers of small engines ranging from those in go-karts to commercial power equipment. The dealer types are unlisted, listed, national account dealer and rental dealer, according to Great Northern Equipment Distributing, a wholesale distributor based in Rogers, Minnesota. Listed dealerships go on Honda's and GNE's websites. A national account dealer works with a single Honda-approved line of equipment. The first three types allow sales, parts, service, and warranty repairs, but the last type can only maintain the Honda rental fleet.

Visit the Honda Engines website at If you are not already versed in engine specifications, click "Learn More" under each product to familiarize yourself.

Click on the “Become a Dealer” link at the bottom of the webpage.

Click the “Honda Engine Distributor” link to launch the search page. Select the state where you plan to sell small engines and click “Search.” For example, pick California, whose page lists two distributors. Your state’s distributor requirements may differ.

If you're using the California page and live in Los Angeles, for example, click on the link to the Tru-Power, Inc. website. Tru-Power is the Honda engine distributor for southern California, southern Nevada and Arizona.

Click on the “Contact Us” link and again on the “Become a Dealer” link. Go to links to the Tru-Power credit application.

Print out, complete and fax Page 1 of the application to the Tru-Power credit department if the business is in your name only. If you are incorporated or in a partnership, print out and complete Page 2 and fax both pages.

Call the credit department to see whether it needs additional paperwork to process your application.


A professional-looking business website detailing your commitment to local sales and service may improve your chances for approval.


If your personal credit history is somewhat tarnished, your distributor's credit department may require additional guarantees in the form of tangible assets that can be easily converted into cash, or an irrevocable letter of credit from your bank.


As a programmer and database administrator, Marc Frazier brings both technical and financial acumen to his online articles. Since 2003 he has been writing user manuals, policy and procedures, developing risk models, performance dashboards and eLearning applications. He holds a Bachelor of Arts in English from the University of California, Los Angeles and a Technical Communications Certificate from the University of California, San Diego.