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Kohl's typically chooses its models from modeling agencies, though it also announces independent casting calls at times. Because Kohl's sells clothing for people of all ages, shapes and sizes, the opportunities for models are diverse. Kohl's needs to represent its customers in its advertising, so its models range from children to adults, from short to tall, and from thin to plus-size. Kohl's also hires "fit models," who don't appear in advertising but who do play a big role in making sure Kohl's clothing is sized accurately.
Kohl's Modeling Agencies
Kohl's models are represented by modeling agencies like [Ford Models (http://scouting.fordmodels.com/general/) and Hoffman International, so the first step to modeling for Kohl's is to seek representation. Choose the agency that's right for you. For instance, Ford specializes in commercial and runway models -- the typical "model" types. Wilhelmina represents models, both male and female, of all ages, and also has special categories for curvaceous models and athletic models.
Applying for Representation
Many agencies that work with Kohl's have online submission forms. You may also mail in your application or attend casting calls, which are announced on the agency's website. Applications ask for your basic contact information and specific information about your body type, including your hair and eye color, height, measurements and dress size. You'll also be asked to include at least one photo of yourself. In an interview with Marie Claire, Ford Director of Scouting Aaron Newbill recommends wearing little makeup and simple, streamlined clothes for your photos. The agent needs to see your face and body, as well as your ability to project confidence and a variety of expressions for the camera.
Kohl's Studio and Photo Shoots
Most of the photo shoots for Kohl's weekly advertising campaigns take place in its studio in Milwaukee, Wisconsin. At its busiest, 200 models arrive at the studio each week, coming from all parts of the U.S. and even outside its borders. When shoots are scheduled outside of the studio, they usually take place in New York City, Miami and Southern California, says an article in the Milwaukee-Wisconsin Journal Sentinel, but sometimes Kohl's moves the shoots to atypical locations. For its Spring 2013 campaign, for example, the photos were shot in Savannah, Georgia, and neighboring Tybee Island with the models from Halo Model and Talent Agency. Keep an eye on Kohl's social media accounts as well as local modeling agencies for casting opportunities like these.
At the time this article is being published, Kohl's is openly seeking fit models who live within a 50-mile radius of Milwaukee. Instead of modeling clothes for advertisements, fit models are like living mannequins who wear Kohl's clothing to make sure the fit, drape and size are correct, and that the garments are comfortable. Good looks and being photogenic don't matter at all in this type of modeling; you simply have to have the measurements Kohl's is looking for. Fit modeling is open to infants, children and adults, and Kohl's needs models of all sizes in each category. The position is part-time with flexible hours. Visit Kohl's to fill out a questionnaire about your body type and availability. Experience is not necessary.
- Milwaukee-Wisconsin Journal Sentinel: Kohl's Opens Model Facility
- Facebook: JSM Casting
- Halo Model and Talent Agency: Halo Models for Kohl's Department Stores
- Hoffman International: Chloie Costello for Kohl's
- Marie Claire: How to Model: 7 Expert Tips for Becoming a Model
- Kohl's: Kohl's Fit Models
- Wilhelmina: Curve