Career Trends: Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

About 31 percent of advertising and promotions managers worked for advertising agencies in 2014. About 17 percent of marketing managers worked in the management of companies and enterprises industry.

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.

This occupation supported 216,000 jobs in 2012 and 225,300 jobs in 2014, reflecting an increase of 4.3%. In 2012, this occupation was projected to increase by 11.8% in 2022 to 241,400 jobs. As of 2014, to keep pace with prediction, the expected number of jobs was 221,000, compared with an observed value of 225,300, 1.9% higher than expected. This indicates current employment trends are about on track with the 2012 trend within this occupation. In 2014, this occupation was projected to increase by 9.1% in 2024 to 244,900 jobs. Linear extrapolation of the 2012 projection for 2022 results in an expected number of 246,400 jobs for 2024, 0.6% higher than the 2014 projection for 2024. This indicates expectations for future employment trends are about on track with the 2012 trend within this occupation.