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Drivers who participate in car wrap programs are actually paid to drive—sometimes even paid to drive new cars. If you’re willing to promote a product or service by way of a large graphic advertisement on the vehicle you drive, apply to participate in such a program. Companies wrap graphic removable vinyl film over all or part of a vehicle to create high-impact, constantly moving advertisements. The driver of an ad-wrapped vehicle might not only get a free car, but also be paid to drive it.
Live in a city. Advertisers that participate in car wrap programs want their ads to be seen by as many people as possible and seek out applicants who live in highly populated areas.
Drive about 1,000 miles per month. How often you drive will also determine how many people will see your vehicle. Some advertisers may even require that you drive a certain route on a regular basis.
Park the car in a high-visibility spot. The advertiser will be looking for as much exposure as possible—you may be qualified based on your location and daily driving habits, but if you park in an isolated area, few people will see the ad until the car is driven.
Subscribe to an online list of advertisers that use vehicle-based advertising. It may take significant time to find a program in your area, so choosing a lifetime membership will provide the best value by allowing you to access regularly updated lists of participating advertisers.
Apply for programs that appeal to you. The information you provide will likely be checked, so be honest and accurate about your qualifications and your driving habits.
It may take up to 90 days for your application to be either rejected or approved.
You must be at least 18 years of age and possess a valid driver's license to participate in vehicle-based advertising programs.
You may not have any choice regarding the make or model of the vehicle that is provided, or the appearance of the advertisement the vehicle is wrapped with.
Some car wrap programs may not provide new cars or may only pay you to advertise on your own vehicle.
- Headlight on new car image by steven Husk from Fotolia.com