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How to Sell Bare Minerals
Contact the Bare Escentuals wholesale division. Explain that you own a full-service salon or spa and wish to discuss adding the bareMinerals product to your retail product line. The company will contact an account executive with whom you can discuss details.
Discuss wholesale details with your account executive. Determine if Bare Escentuals will be a good supplier to work with for your business. Will it provide product training for your employees? Will it offer a wholesale pricing system that allows you to make a profit? When bareMinerals offers sales promotions, can you offer them in your salon? Remember that Bare Escentuals will retain the majority of the market. Determine if Bare Escentuals products are the perfect fit for your salon or spa and be sure to consider the product reputation and corporate advertising that you can benefit from.
Announce the bareMinerals product line to current and future salon customers. Sending postcards to your clients and placing the bareMinerals products prominently in your salon will let your customers know that they now have the option of buying directly from you. You add the convenience of being able to show them how to properly use the product and get natural weightless coverage that the company says will improve clients' skin condition over time.
- Research your clients' makeup preferences to estimate sales volume. You may be surprised by how many of your clients have used bareMinerals products and would like the convenience of buying it directly from you.
- Take advantage of the product training and teach each new employee so you can add the application knowledge as a selling point for your clients.
Based in Covington, Tenn., Cheryl Torrie has been writing how-to articles since 2008. Her articles appear on eHow. Torrie received a certificate in travel and tourism from South Eastern Academy and is enrolled in a computer information systems program at Tennessee Technology Center at Covington.