In the past, an objective on a resume served to state "what you want." Modern, effective resumes have objectives that state what you have to offer the employer. Your objective directly relates to the job you are applying for, not a generic message. If an objective is not crafted carefully, your resume will be dismissed by an employer. You should know which elements to include in your objective to impress a prospective employer.
When an employer seeks to fill a job, a candidate with a professional aspiration related to the job opening is desired. This message can come through from the objective on your resume. For instance, you may indicate you are pursuing a career in teaching students at the elementary school level. When an objective lacks such information, an employer may be clueless as to why you applied for the job and why you might be a good fit. You don't want to come across as a jack of all trades applying to any and all job openings.
Your work history on a resume can provide the details of your experience, but to get an employer to review your resume to that point, you must get his attention. When your objective indicates you have experience related to the position, it gives the employer reasons to consider your resume further. An objective is usually limited to no more than three sentences, so you may indicate your years of experience, which will inform the employer that you have the appropriate amount of time in the career to be competent for the job.
Skills may include your ability to carry out tasks as a result of specialized knowledge. It may be knowledge of certain software programs or familiarity with processes that are required to complete a job. When you have specialized skills for the job, touching on them briefly in your objective on a resume can immediately impress an employer. Not everyone has the same skills, and some skills are hard to come by. For instance, if you are applying for a job in voice network infrastructures, indicating you have skills in Cisco CUCM, Unity, Unity Connection, Unified Messaging and Voice Gateways can immediately attract an employer's attention.
To make a positive and memorable impression with your resume, it must have branding -- what differentiates you from the other candidates. For instance, if you have 10 years of experience in marketing, but so does another candidate, branding will give you the edge. When your objective combines your professional aspiration, experience and skills, it offers a full package that is going to be different. For instance, you may indicate in your objective that you are a candidate with 10 years experience working in international product marketing and know social media marketing and mashable marketing. This will differentiate you from the candidate who may states that she has 10 years of experience in marketing.