Customers are the driving force behind corporate viability. Without customers, companies could not sell their products or provide services. As such, it is imperative for organizations to maintain consistent and reliable customer service to build consumer retention.

Definition

Customer satisfaction is the ultimate goal in providing reliable and consistent customer service. Entrepreneur.com defines customer service as, “the degree of assistance and courtesy granted those who patronize a business.”

About

Consistent customer service means that customers can expect the same level of service each time they interact with a company. In turn, consistency leads to reliability. Consumers rely on a company to provide excellent customer service after it has proven to do so consistently.

Benefits

Consistent and reliable customer service will hook customers and keep them returning for more business. Consumer retention enhances a company's profitability, so providing consistent and reliable customer service is good for the bottom line.

Significance

According to Destination CRM, companies have the potential to lose large amounts of money when customers are not satisfied. By paying attention to a company’s provision of consistent and reliable customer service, businesses can create a positive public image for themselves.