A hotel sales coordinator focuses on increasing sales revenue for the business through consistent marketing and customer service. Each function supports the basic premise of driving new and repeat business to the hotel.
The hotel sales coordinator supports the marketing director of the hotel by creating pricing specials to encourage new client growth. The coordinator may also participate in trade shows by setting up a booth and soliciting travel agencies.
To ensure repeat business, a hotel sales coordinator will follow up with each client to ensure a good experience was had. The coordinator will work to set dates for the next convention or event with the client as soon as possible.
A hotel sales coordinator will use viral marketing techniques to drive new business. This is by utilizing the emails captured through the hotel's website and using social networking sites such as Facebook to gather new clients.
An average hotel sales coordinator makes between $30,000 and $50,000 per year, as of 2009, with the concentration of jobs being held in tourist destinations, such as the coastal and mountain regions of the United States.
A hotel sales coordinator is rarely a 9-to-5 job. Night and weekend meetings and events are often required. Some travel to trade fairs may also be included.