Independent beauty consultants selling Mary Kay products are self-employed individuals who can profit by purchasing products from the company and re-selling them at suggested retail prices. Since the company began in 1963, consultants have been throwing parties, holding classes and finding other ways to promote Mary Kay's makeup, fragrances and more.

Joining the Team

Despite how well-known the product line is, succeeding as a beauty consultant requires confidence, an eye for detail and the motivation to sell. An inspired newcomer can become an independent consultant by locating the nearest recruiter and investing in a $100 starter kit, as of March 2015. The kit contains the latest products for presentations, mini samples and extensive tips and hints for attracting customers.

Sharing the Products

A beauty consultant's goal is to sell as many products as possible, but new customers aren't always willing to spend money based on pictures in catalogs. Consultants show customers the possibilities by handing out samples when they teach classes, offer personalized evaluations or throw parties with a particular theme. For example, the Marvelous Minerals Party shows off mineral makeup, while the Love Your Skin Party highlights anti-aging skin care products.

Advertising the Possibilities

Although hosting parties is the best way to boost sales, keeping up on advertising and marketing efforts is essential. Mary Kay urges all consultants to use the personalized website feature that allows customers to place their own orders online. Beauty consultants also have access to customizable fliers, business cards and postcards to remind customers of their contact information and personal websites.

Making the Money

Beauty consultants get what they put in -- meaning those who sell to the same few customers tend to make less than those who strive to recruit strangers. According to the Mary Kay website, consultants earned a 50 percent commission on everything they sold as of March 2015. In addition to limitless earning potential, there are opportunities to advance and further increase your income. For instance, if you convince several friends to become consultants and grow their sales, you may be promoted to team leader.