The Average Salary of a District Manager

Growth Trends for Related Jobs

District managers are business leaders who manage sales teams in a given geographical area, normally for large corporations that have many locations of a particular store or restaurant. They typically travel within a local region to different stores in order to train local store managers and other employees. If you are gifted in leadership, enjoy regional travel and meeting with a variety of people, a career as a district manager could be enjoyable and enable you to earn a comfortable salary.


The median annual salary for district managers is a comfortable $85,017 as of October 2018.

Job Description

District managers ensure that company standards, policies, procedures and sales plans are followed at stores within a particular geographical region. They also address significant customer concerns that have not been adequately addressed by local store management. District managers receive promotional plans, sales quotas, display plans and other instructions from the corporate office and travel from store to store to ensure everything is running up to standards. They may join a store manager in meeting with employees who have experienced conflict or performance concerns in order to create an action plan to move forward in a positive way. Some district managers hold conference or video calls in order to regularly meet with all of the store managers in their area on a regular basis. Excellent problem-solving skills, communication skills, business leadership skills, organizational skills and the ability to keep calm in tense situations help to ensure success in this field.

Education Requirements

District managers are typically required to have a high school diploma at minimum, with many positions preferring candidates who hold a bachelor's degree or higher in business, economics, mathematics or a related field. Hands-on experience in the field is vital, with many hiring managers seeking candidates with up to five years of successful experience in sales. Begin to gain experience by working as a retail sales associate, then move into an assistant manager or manager position in your local store. Due to the relatively small number of district manager positions typically available, it is sometimes necessary to move among companies in order to gain the desired promotion from store manager to district manager.


District managers typically split their time among the office, remote working and visiting all of the retail or dining locations they are responsible for serving. They work for large and small corporations and typically spend a great deal of time driving or flying between different areas in order to meet with members of their team. Retail stores and restaurants may be in remote locations but are often in malls or in busy shopping areas with lots of other stores and activity. District managers typically work during normal business hours but may also meet with their teams in the evening or on weekends. Extended hours and travel are occasionally involved with store openings, closings, personnel changes or other unusual circumstances.

Years of Experience and Salary

The median annual district manager salary is a comfortable $85,017 as of October 2018, which means that half earn more than this while the other half earns less. This is quite impressive for a career that some are able to enter with a simple high school diploma. The top 10 percent of district managers earn more than $126,000, while the bottom 10 percent earn less than $58,000 per year. This is higher than local managers. For frame of reference, in the food industry, the median restaurant store manager salary is $52,871. In the beauty industry, the average Ulta store manager salary is $57,909. Making the career move from a local manager position to a district manager position increases pay significantly.

District managers earn an income solid enough to support a family without needing many years of education to enter the field. Salary tends to vary by employer and increases with time and experience, for example:

  • 1-3 Years: $64,733 
  • 4-6 Years: $73,092 
  • 7-9 Years: $77,568 
  • 10-14 Years: $81,506
  • 15 or More Years: $87,354 

Job Growth Trend

Job opportunities for all sales managers, including district managers, are projected to increase by 7 percent over the next decade, which is about as fast as in other industries. Increasing job opportunities may vary by industry and increase or decrease as the industry does. Due to the desire to compete with online merchants, many brick-and-mortar stores are looking to increase their level of customer service in order to entice customers to come in and visit the store. This creates demand for better and increased management. Candidates who have taken business courses and who have a proven track record in sales may gain an edge over the competition in securing their first district manager position.