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Starting a clothing line is the dream of many who wish to pursue a career in fashion, and starting a clothing line for teenage girls is great for those who have a flair for what's current among young girls. Aside from having basic sewing skills and knowledge of the industry there are a few things that can help kick start your teen-focused clothing line.
Have a Plan
If you don't already have a business plan, it's important to create one now. This will help you to get a clear idea of what type of teenage girls you would like to have as your consumers, how you'll pay for the costs of operating your business, and more. Get as detailed as possible with your business plan by implementing charts, researching your target market, and devising financial and marketing plans.
By creating a business plan, you may have already found some pretty solid secondary information from books and online resources about the teenage clothing industry and teenage girl demographics. While having all of this information handy is definitely a bonus, going out and observing stores that sell mostly to teenage girls and even showing samples of your work to some younger relatives is a good way to find out how your product comes across to your target market.
Expand your Reach
Social media is very popular among teenage girls, but this isn't the only way to reach them. If your budget allows, it can helpful to place an ad in a local publication. Also, if a nearby boutique, mall, or trendy venue would allow you to have a debut fashion show at their location, you could hold a casting call for teenage girls to model your clothes. Get creative in reaching the audience, but be mindful of your finances and primary audience as identified in your business plan.
Find a Home
Once you have created some pieces that you feel confident about featuring in your debut line, the final step is finding a place to sell your clothes. You can go speak with local clothing store owners about selling your clothes, sell exclusively or partially online, or you could even open a boutique. It all depends on what you know will work best for your line.
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