Not all elderly or disabled people want to live in nursing homes or assisted living facilities. Some prefer living in their own homes, where they receive nursing care around the clock or as needed. Home health care marketing reps sell these home health care services by contacting residents directly or physicians on a referral basis. Most work for home health care companies or agencies. If you want to become a home health care marketing rep, you need at least a bachelor's degree. In return, you can expect to earn an above-average annual salary.
Salary and Qualifications
The average annual salary of a home health care marketing rep was $83,000 as of 2013, according to the job site Indeed. They may also earn commissions or bonuses if they meet specific sales quotas. To qualify for this job, you must have a minimum of a bachelor's degree in business or marketing and significant sales experience. Other essential qualifications are stamina, self-confidence and organizational, communication, customer service and closing skills.
In 2013, average annual salaries for home health care marketing reps varied significantly in all four U.S. regions, according to Indeed. In the South, they earned the lowest salaries of $71,000 in Louisiana and the highest of $99,000 in Washington, D.C. Those in the West made $54,000 and $90,000 per year in Hawaii and California, respectively. If you worked as a home health care marketing rep in Maine or New York, you'd average $71,000 or $100,000 in Maine or New York, respectively, the lowest and highest salaries in the Northeast. In the Midwest, you'd earn the least in Nebraska or South Dakota or the most in Illinois -- $92,000 or $62,000, respectively.
Home health care marketing reps can earn more by getting more referrals from satisfied clients, increasing their repeat business. This helps them meet sales quotas and earn larger commissions and bonuses. They earn more in Washington, D.C., New York and California because living costs are typically higher in those states and district. For example, if you earned $85,000 as a home health care marketing rep in Atlanta, you'd have to make $97,167 in Albany, N.Y., to maintain the same living standard, according to CNN Money's cost of living calculator. In San Diego, you'd have to earn $117,001 to match your living standard in Atlanta, or approximately 38 percent more.
The U.S. Bureau of Labor Statistics doesn't forecast jobs for home health care marketing reps. It predicts a 69-percent increase in employment for home health and personal care aides through 2020, however, much faster than average. Home health and personal care aides are the medical professionals who work with the elderly and disabled when they sign up through the marketing reps. Population increases among the elderly and baby boomers, who will use these services the most, are likely to increase jobs for home health care marketing reps.