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A communication and culture degree provides you with tools that help you better understand organizations and people. When you obtain this degree, you're equipped with the interpersonal, verbal and written skills that many employers value, making you an asset for all types of businesses. While you can obtain this degree in one program, keep in mind that at some colleges and universities, culture is a concentrated area of study under the field of communication.
Business and Advertising
Business and advertising are two closely related focus areas in communication and culture programs. In these fields, you’ll work with clients and colleagues to ascertain needs and develop solutions for business problems. Positions include marketing specialists, copywriters or sales representatives, to name a few. With a communication and culture degree, you'll be able to communicate effectively in order to propel dialogue and avoid deal-breaking miscommunications or misunderstandings.
Oftentimes, you can find a media-related job, putting to use your grasp of the written or spoken word to publish news stories, direct radio stations, manage websites or anchor TV newscasts. Possible jobs in this field include reporter, editor, talk show host or director of broadcasting. In addition to formal academic training in this field, you'll need practical experience by completing internships during or after college. With a communication and culture degree, you'll have a better understanding of cultural norms with different demographics. This will help you communicate more effectively to intended audiences.
In public relations, you'll help companies portray their brand or information to the world in a positive light. Having examined culture from an anthropological perspective, you can help determine potential consumer needs or consumer perspectives with a company’s marketing or brand strategies. Communication skills, including writing, branding, and relationship building, will help you connect businesses and organizations with their preferred demographics.
You can use your training to help society’s more vulnerable citizens by working in public health, education, diplomacy or senior care, to name a few. Communication skills help you determine what citizens need in order to overcome their challenges, relaying needs back to service-oriented organizations in order to create solutions. Culture experts will have an understanding for the role culture plays in certain lifestyle choices or beliefs, providing you with a more nuanced and sensitive understanding of how to address needs.
Research and Academics
You might consider entering the world of academia, earning a graduate-level degree that prepares you for teaching at a college or researching at a university. You'll need to earn a Ph.D. and complete relevant research before taking on a tenure-track position as a professor at a university. Research and additional training can help communication and culture graduates develop a specialty. For example, you might become a pop culture or healthcare communications expert who teaches graduate-level courses.
Morgan Rush is a California journalist specializing in news, business writing, fitness and travel. He's written for numerous publications at the national, state and local level, including newspapers, magazines and websites. Rush holds a Bachelor of Arts from the University of California, San Diego.
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