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Some people are good with numbers, while others are good with words. Junior copywriters fall in the latter category. They are typically creative people who can craft an impressive sentence and work in the fields of advertising or marketing. Copywriters who are just starting out make on average $25,000 to $30,000 a year as they progress in their careers with more prestigious projects and positions. Entry-level copywriters must have a good grasp of the English language, effective collaborative skills, and the ability to think and write creatively.
Junior copywriters work with senior copywriters and clients to produce advertising themes, slogans and jingles for products and services that appear on television, radio, magazines or the web. They conduct research, create copy, and maintain relationships with clients. Junior copywriters also must collaborate with others, including the art director and design team. Other responsibilities include improving advertising material, evaluating copy for campaigns and meeting deadlines. To complete their work, they must attend creative meetings, do the bulk of the legwork and uphold the standards of the senior copywriter at all times.
As a junior copywriter, you must be sharp, patient and able to think on your feet. Creativity and hard work are equally appreciated, and you must be able to use your talents wisely in the workplace. Whether you are meeting a client or running your ideas past your boss, you are expected to always be at your best. Thinking outside of the box will allow you to succeed in this field, as clients are always searching for ways to stand out from the pack. Perfectionists are best suited for this job, as a copywriter is only as good as his last great copy.
Junior copywriters may work full-time in an advertising agency, or as a home-based contractor or freelancer. In either case, you may be encouraged to leave your office during work hours in search of inspiration for projects. Because of the competitive nature of the field, it is very important to be mentally stimulated and creatively wired to come up with fresh concepts.
At minimum, you need a bachelor's degree to become a junior copywriter. Most agencies hire graduates from creative disciplines, such as advertising, design, journalism, creative writing, media and design. However, that does not mean that someone with a science or math background could not break into this field. If you are a good writer with a fresh perspective, you may catch the interest of a hiring manager.
Cooper Veeris holds a bachelor's degree in English from Fordham University and lives in New York City. In addition to contributing regularly to various websites as a writer, she has experience teaching different populations and age groups including early childhood, junior high and high school students, and adults living with mental illnesses.