If one thing's certain about the job of a fashion editor, it's that there are no certainties. The responsibilities of a fashion editor used to boil down to directing the day-to-day production of content within the publicatiion, but modern fashion editors have a lot more on their plates. Thanks to the merging of traditional print media sensibilities with digital sensibilities, the responsibilities of the fashion editor encompass more than ever before.
A fashion editor will, of course, assume responsibility for editing his magazine to the standards of the publisher. Fashion editors must have a strong background in feature writing, as well as in writing ad copy. His major role at the magazine will be supervising the work of artists, photographers, staff writers and freelancers, ensuring that their words meet the standards of the publication.
Public Relations and Events
The responsibilities of the fashion editor may take her away from the desk and into the field. There, she will interview experts and celebrities in the fashion industry, such as models and designers, and will explore up-and-coming trends in the industry. The ideal editor will have strong interpersonal skills, and be able to conduct insightful and entertaining interviews. Editors must keep up with fashion trends and meet strict deadlines. Experienced editors develop reliable contacts in the industry in order to get consistently good information not only on time, but before the competitors.
In addition to the traditional editorial roles, the fashion editor must stay connected. Social media is instant, engaging and responsive; and as such, it must be tended to with an ever-watchful eye. With tools such as Tweets, Facebook status updates and Google +1's, social media activity tells the world an editor is active, an expert and capable of multitasking. In short, social media put his persona out there in a way that allows him to perform his other duties better. Above all, being active on social media shows that he can connect to his audience.
The blog and the magazine used to be separate because they had different standards. But modern bloggers are on the same level of magazine editors in terms of influence, and the two positions often cross over. A blogger may become an editor and an editor may turn to blogging to expand his brand. Just like social media, blogging is a quick way to connect with an audience, and allows content from the magazine to be seen in a different light, or geared toward a slightly different audience. This means the editor has to think on multiple planes when doing one task in order to translate it into results in other media platforms.