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Drop cards (sometimes called sizzle cards) are small cards, usually the size of standard business cards, that advertise a business, service or website. Drop cards are designed to be "dropped," or left in public places in order to spread awareness and increase business. Since they are often left in public places such as bus stops or ATMs, drop cards should be attention-grabbing and attractive. They should also include vital information like a phone number or website address.
Open Microsoft Word and select the "Business Cards" template from the list on the left. Choose a design and click "Download." Microsoft will download the template into a Word document.
Customize your template with the information about your business. Be sure to include your phone number or website URL. Consider adding a catchy slogan or provocative question to stimulate interest.
Load the thick colored paper into your printer. Click the "Office" or "File" button in the top left of the screen, and then click "Print."
Cut the printed drop card template into individual drop cards.
Leave your drop cards at ATMs, bus stops, bars, airports, restaurants, buses, mall benches and on community bulletin boards.
Print a test copy of your drop cards on an inexpensive sheet of white paper before using more expensive paper.
Rebekah Richards is a professional writer with work published in the "Atlanta Journal-Constitution," "Brandeis University Law Journal" and online at tolerance.org. She graduated magna cum laude from Brandeis University with bachelor's degrees in creative writing, English/American literature and international studies. Richards earned a master's degree at Carnegie Mellon University.