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Job fairs are a convenient way for job seekers to compare opportunities, though the number of booths crowded into a typical job fair can make attracting attention difficult for you as a company owner. Since loud music is frequently prohibited at these fairs, getting the attention of attendees will rely heavily on visual elements. You should also consider that the average space for a job fair booth is approximately 8 feet by 10 feet, making the space you have to impress attendees limited. Essentially, an effective job fair booth is one which is colorful, easily accessible and which offers free company souvenirs.
Display the company name and logo prominently on a large sign above the booth so it can be seen by attendees. Use vibrant colors for the sign backing and/or lettering to attract attention. Create an illuminated sign, either backlit or bordered with lights, for display if your budget allows.
Surround your booth with decorations and props which are related to the sort of work your company engages in, and which will attract attendee attention. Examples: Travel agencies could surround their booth with potted palm trees, hospitals could place a blood pressure testing station in front of their booth and restaurants could serve free hot snacks from an indoor electric grill.
Arrange company pamphlets and applications in tidy, well-organized bundles on your booth table and keep the table toward the back of your booth. Avoid positioning the booth table between yourself and the job fair attendees, as this may give off an inaccessible and standoffish vibe.
Adorn the booth with small, hanging promotional items which can be given away to attendees. Examples include balloons, key chains, water bottles, hats and t-shirts, all of which can be hung on and around your job fair booth.
Dress the booth staffers who are greeting job fair attendees in fun, company-themed attire. Examples: a restaurant owner might choose to dress booth staffers in chef outfits, while a travel agency booth might opt to have staffers dress in Hawaiian short-sleeved shirts with plastic leis around their neck.
When planning a list of props for your job fair booth, make sure to check with the owner of the venue regarding restrictions on certain items. Most venues, for example, will not allow the use of a gas cooking grill in an indoor venue space, but may allow the use of a small electric grill.
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