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How to Become an Authorized Coach Purse Dealer

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The history of Coach handbags dates back to 1956 and began in a Manhattan loft. It was a family run leather goods shop in a loft in Manhattan, New York. The popularity of Coach products, particularly their purses, has soared since 2000. Based on affordable product lines and reputation for quality and style, Coach products are in demand. But or Coach to maintain its reputation, Coach is very selective about where its purses are distributed and sold.

Understand who can and can't become an authorized Coach retailer. Coach does not allow their products to be sold by independent distributors or through home party sales, arts and craft shows, fair shows or street fairs. Coach also does not allow their products to be sold at discount or wholesale stores. Coach looks for distributors who have the same business philosophy as Coach. Coach looks for stores that have respect for the products they are selling. Aside from official Coach stores, cataloges and website, the company looks for specialty stores and boutiques, specialty catalogues, department stores and duty free locations.

If you feel you meet the qualifications for what Coach is looking for, call Coach toll free at 888-262-6224 and inquire as to whether you may become an authorized Coach dealer. If Coach feels you may meet their qualifications, they will set up an in-store interview and a visit from a Coach representative.

Prepare for your interview and in-store visit. You want your store or boutique to be clean and clutter free. Showcase your store and products, and show the pride you take in your products and caring for your business. Also research Coach. During your interview, you will want to sound as informed as possible about its products and company. Be honest, sincere and respectful.


If you are not approved to become an authorized Coach purse dealer, try contacting an authorized coach purse dealer and see if it will allow you to add your bulk purse order to its purse order. Many will allow you to do this, and it is easier than going through lengthy interviews.


Kallie Johnson began her writing career in 2009, contributing to various online publications. She holds a Bachelor of Arts in English from the University of Nevada, Las Vegas. She enjoys writing home and garden topics and considers herself an expert on do-it-yourself home improvement topics.