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How to Become an Authorized Brother Dealer

Brother International Corporation is a long-established provider of products for the home and business. Founded in 1954, Brother has grown over the years to offer a diverse range of products including sewing machines, communication equipment, printers, machine tools and labeling systems. Worldwide, Brother has gained a reputation as an innovative and cutting-edge manufacturer with products built on reliability and quality. Brother brings in over $1.5 billion in revenue annually and employees more than 1,100 people in the Americas alone. Retailers looking to add products to expand customer choices may want to look at what Brother has to offer prospective dealers.

Go to the Brother International Corp. website and review the corporate culture, products and service offered to consumers to gain an understanding of what it is like to do business with Brother on a consistent basis. Prospective dealers should view products that would fit well with their current retail offering while filling some niches not serviced by existing business lines.

Navigate to the dealer support page and then click on the link that asks “Interested in Becoming an Authorized Brother Dealer?” Do not click on the customer service link. Brother reserves the customer service link for current dealers only.

Fill out the contact form on the page that opens. The contact form will request appropriate contact information and provides a section to make comments. In that section the applicant needs to introduce their organization and request information regarding dealer opportunities. Check a box below to indicate your preference for response by either phone or email. A representative from Brother will then respond with details on becoming a dealer.


Brother International Corporation represents a variety of products on the market. Applicants should familiarize themselves with all the products and inquire about selling the products most compatible with their business models.

Brother is always open to new ideas and innovative marketing and sales strategy. Brother offers an environment of support and commitment to dealers and views dealers as a part of the Brother team. Candidates with new ideas such a new products offerings or sales and marketing innovation should not hesitate to discuss these ideas during the application process and include them in any written documentation asked by Brother.

Brother incorporates into the design of products a cost effective approach that still retains quality and reliability. An example of this is in Brother's P-Touch labeling system first manufactured for the commercial market, then subsequently adapted for home use making in-home labeling affordable for the average consumer. Dealer candidates should review such products closely when putting together a marketing plan to best understand how to market to existing customers and attract new one.


Brother, like most manufacturers, is selective when choosing dealers to represent its products. Candidates whose businesses have a track record of lacking in customer service may have a tough time being approved as an authorized dealer.


Kenneth W. Michael Wills is a writer on culture, society and business. With more than 15 years of experience in sales, public relations and written communications, Wills' passion is delighting audiences with invigorating perspectives and refreshing ideas. He has ghostwritten articles on a diverse range of topics for corporate websites and composed proposals for organizations seeking growth opportunities.