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How to Become a Hallmark Distributor

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Hallmark has been providing keepsake items and greeting cards for holidays and occasions since 1910. Even with modern technology and innovation, Hallmark has continued to keep up with current trends by adding online e-cards and a cable TV channel to their corporate portfolio. You can become part of the Hallmark tradition, as a distributor, by meeting a few guidelines and requirements.

Log on to Hallmark's main website and scroll to the bottom.

Click "Vendor Information" listed under the "Opportunities" section. You will see current vendor information regarding global procurement, transportation and routing and code of conduct for suppliers.

Click on the "Business Opportunities" link at the bottom of the Vendor Information. An overview for Opportunities will be listed. There is a section on owning a Hallmark store, selling products in your own store and buying in bulk.

Choose to add a department listed under "Sell Hallmark Products in your Store." To carry the product line, you must be an approved retailer.

Mail your resume and a financial statement of your business or complete the contact form list on the website.

Hallmark Mass Tel-Sales - New Business Hallmark Retail, Inc. P.O. Box 419580, MD #167 Kansas City, MO 64141

Plan to meet the display requirements and investment minimum. The size and amount will vary depending on product assortment and department measurements. Smaller departments are available by inquiring information from Hallmark's subsidiary company, Sunrise Greetings.


Lysa D’Angelyse has been writing since 2004. Her work has been featured on websites such as Sonik and Billboard. She writes on a variety of topics, including radio, music, fashion and travel. Her background includes entertainment, marketing and computers. She pursued an Associate of Arts in advertising at Gateway Community College and in broadcast journalism/communications at Mesa Community College on a full basketball scholarship.