Google is one of the most well-known companies in the world. While its parent company, Alphabet, is involved in everything from self-driving cars to internet-delivery balloons, Google itself is primarily an advertising service that sells and delivers online ads through its web search engine and countless websites hosted all over the world. In the first quarter of 2018, Google revenue was $31.16 billion. In 2017, Google earnings were $109.65 billion.
One thing that sets Google apart from most large companies is that just about anyone can get a piece of the action. To become a partner and start earning Google income, you don't need to buy anything or pay a franchise fee. All you need is a website and the ability to copy and paste a few snippets of code to your web pages. In most cases, the more visitors you get to your website, the more money you make.
How Google Makes Money From Ads
Whenever you see a Google ad on a web page, you can bet that Google and the website owner are each making a bit of money from that page. The process is quite simple. Anyone with a product to sell can buy ads from Google. Anyone with a website can host those ads on its pages. Whenever someone clicks on an ad, the advertiser pays a small fee; Google takes its share and then gives the rest to the website owner hosting that ad. These are called pay-per-click or PPC ads, meaning the advertiser only pays when someone clicks on the ad. While the ad usually takes you to a sales page, it doesn't matter if you buy anything or not.
Google uses two automated services to sell and host ads. Advertisers buy their ads through Google AdWords. Website owners host those ads through Google AdSense. Both revolve around keywords to match the right advertiser with the right web page.
Making Google Income From Home
The Magic of Keywords
Beneath Google's basic advertising model is an ingenious and very complicated set of algorithms that work to ensure that the ads on the web page are going to be attractive to the people visiting that page. To make your ads successful and to optimize your Google income, it's vital that you understand how keywords work. These are the most important words in a web page to tell Google what each of your web pages is about. Google automatically scans each page to determine what its keywords are, then inserts ads that will be interesting to the people reading that page.
For example, if a company is selling women's shoes, it would buy ads with keywords like "shoes," "women's shoes" and "fashion." These ads are then placed on web pages that use those same keywords. This ensures that the ads are more likely to appear on blogs and web pages about women's shoes than pages about aquariums or industrial chemical safety.
Here's the catch: The more popular a keyword is with advertisers, the more expensive the ads will be and the more money your website will make. A website about fashion or home decorating will get better ads, and make more money, than a website about the history of ancient Roman emperors. This is just because there are fewer products that relate to emperors than fashion or decorating ideas.