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How to Earn Google Income from Home

Growth Trends for Related Jobs

Google is one of the most well-known companies in the world. While its parent company, Alphabet, is involved in everything from self-driving cars to internet-delivery balloons, Google itself is primarily an advertising service that sells and delivers online ads through its web search engine and countless websites hosted all over the world. In the first quarter of 2018, Google revenue was $31.16 billion. In 2017, Google earnings were $109.65 billion.

One thing that sets Google apart from most large companies is that just about anyone can get a piece of the action. To become a partner and start earning Google income, you don't need to buy anything or pay a franchise fee. All you need is a website and the ability to copy and paste a few snippets of code to your web pages. In most cases, the more visitors you get to your website, the more money you make.

How Google Makes Money From Ads

Whenever you see a Google ad on a web page, you can bet that Google and the website owner are each making a bit of money from that page. The process is quite simple. Anyone with a product to sell can buy ads from Google. Anyone with a website can host those ads on its pages. Whenever someone clicks on an ad, the advertiser pays a small fee; Google takes its share and then gives the rest to the website owner hosting that ad. These are called pay-per-click or PPC ads, meaning the advertiser only pays when someone clicks on the ad. While the ad usually takes you to a sales page, it doesn't matter if you buy anything or not.

Google uses two automated services to sell and host ads. Advertisers buy their ads through Google AdWords. Website owners host those ads through Google AdSense. Both revolve around keywords to match the right advertiser with the right web page.

Making Google Income From Home

If you a have a website or blog, you can go to Google AdWords, create an account or use your existing Gmail account, and start creating Google ads for your web pages. You will have to ensure that your web page meets Google's quality specifications, and you will need to add a privacy statement about how Google – and, thus your website – collects data and uses cookies to serve ads to your readers, but Google will guide you through the process. Whenever someone clicks on an ad on your website, day or night, you will make a few cents or a few dollars. Once your ads begin making income, Google will deposit the money into your bank account or mail you a check, depending on your preference and where you live.

The Magic of Keywords

Beneath Google's basic advertising model is an ingenious and very complicated set of algorithms that work to ensure that the ads on the web page are going to be attractive to the people visiting that page. To make your ads successful and to optimize your Google income, it's vital that you understand how keywords work. These are the most important words in a web page to tell Google what each of your web pages is about. Google automatically scans each page to determine what its keywords are, then inserts ads that will be interesting to the people reading that page.

For example, if a company is selling women's shoes, it would buy ads with keywords like "shoes," "women's shoes" and "fashion." These ads are then placed on web pages that use those same keywords. This ensures that the ads are more likely to appear on blogs and web pages about women's shoes than pages about aquariums or industrial chemical safety.

Here's the catch: The more popular a keyword is with advertisers, the more expensive the ads will be and the more money your website will make. A website about fashion or home decorating will get better ads, and make more money, than a website about the history of ancient Roman emperors. This is just because there are fewer products that relate to emperors than fashion or decorating ideas.

References

About the Author

A published author and professional speaker, David Weedmark has been a hiring manager and recruiter for several companies and advises small businesses on technology. He has started three successful businesses, and has written hundreds of articles on careers and small business trends for newspapers, magazines and online publications including About.com, Re/Max and American Express.

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