Emphasize your ability to work with people. One of the key elements of Curves clubs is the social atmosphere members enjoy. Oftentimes, a visit to Curves is the social highlight of the day. Owners will be looking for trainers who can make connections with members to keep them coming. Also, trainers must be comfortable with instructing members about how to use the strength-training machines.
Tout your passion for health and fitness. On your application or in an interview, be sure to talk about your belief in good health and strength training for women. Curves focuses on the benefits of working out, including but not limited to weight loss. The gym's client base is women over 40, so key benefits of exercise include maintaining bone density and keeping the heart strong.
Mention sales experience. Part of the job of trainers at Curves is to bring in new members. Some clubs pay commissions for sales. Others offer other incentives. Owners are constantly trying to recruit new members, and trainers are key players in that effort. If you have sales experience, be sure to include it on an application and talk about it during an interview.