Most departments of tourism are structured within government agencies. Each department is structured to achieve revenue goals for tourism for a city, county, region, province, state or country.
The marketing department of tourism agencies is responsible for developing marketing strategies to promote tourism to a region. They develop advertising, special promotions and programs to improve tourism results.
The advertising department works within the marketing department. Many of their advertisements are created to publish in magazines, newspapers, television, billboards and online. The focus of the advertising is often to inspire consumer travel to their city, state or country.
Trade and Commerce Development
Tourism departments often take a leadership role in promoting tourism, commerce and trade. They work with corporations and industry trade associations to promote having their location as a viable venue for trade shows, conferences and conventions. The revenue gained from these events provides a significant boost to businesses such as hotels, restaurants and increases revenue overall in the area.
Major tourism organizations assign key managers and executives to advance tourism efforts. This can include things such as working with the film industry in Hollywood, hotel operators near major attractions and venues, and theater operators in New York to promote attendance at Broadway shows and tourism in New York.