When a company throws a party or holds a press conference to announce a new product, the person behind the scenes who puts the event together is the marketing event coordinator. Also known as an event planner or a meeting planner, this person has the enviable job of head party planner. He coordinates with vendors to put together an event, making sure the event promotes his product or company successfully while also staying within budget.
The median yearly salary in 2010 for a meeting, convention and event planners was $45,260, according to the Bureau of Labor Statistics. Some planners may occasionally get a bonus for bringing in a new client or planning an especially successful event. They often also receive benefits such as vacation and health insurance. The lowest paid earned less than $27,090 a year, while the highest paid earned $76,840 a year.
Salary by Location
A marketing event coordinator's salary varies by region. According to the Bureau of Labor Statistics, in 2011 the highest-paid event planners worked in the District of Columbia with a mean annual wage of $65,230, followed by Massachusetts, New Jersey, New York and Virginia. The top-paying metropolitan regions were Poughkeepsie-Newburgh-Middletown, New York; Framingham, Massachusetts; Lowell-Billerica-Chelmsford, Massachusetts and New Hampshire; and the Washington, D.C., region.
Between 2010 and 2020, jobs for marketing event coordinators are expected to grow by a staggering 44 percent, according to the Bureau of Labor Statistics. The growth is expected from international expansion of businesses, which increases the need for conventions and events that bring people together. However, the competition for these jobs will continue to be strong, so interested applicants should at least have a bachelor's degree and experience in social media.
Some marketing event coordinators do so well at their jobs that they are eventually promoted to become marketing managers. These jobs pay even higher wages and have greater responsibility. According to the Bureau of Labor Statistics, advertising, promotions and marketing managers made a median yearly salary of $108,260 in 2010.