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How to Become a Youth League Sponsor

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Serve as a sponsor of a local youth sports team, and you’ll demonstrate support for the community and an investment in youth development. You’ll also show that your company is established and successful enough to spend money to support a good cause. Look at all the sponsorship options before choosing the one that’s the best fit for you and your business.

What Is a Youth League Sponsor?

How you qualify to become a youth league sponsor varies by community and organization. Some youth sports teams may just be looking for a financial commitment, while other youth athletics teams require a volunteer commitment. Overall, expect that a youth league sponsor will include a financial commitment and attendance at one or more team events.

Reflect Upon Your Sponsorship Goals

It’s important to know why you want to be a youth sports sponsor. If you know the coach or a player, you may be interested in being a sponsor as a personal gesture of support. Sponsoring a youth athletics team is also a great way to market your business. If you consider why you want to be a youth league sponsor, you’ll likely feel satisfied with the experience at the end of the season.

Consider the Cost

The cost to be a youth sports team sponsor varies by organization and by community. You can expect several sponsorship options. The more that you invest, the more name recognition you’re likely to receive. If you’re concerned about the cost, consider collaborating with other local businesses to form a sponsorship collaboration. The more that you spend, the more that you should receive for your sponsorship. Some teams may charge as much as $3,000 for a premium sponsorship or as little as $250.

Look at Common Sponsorship Rewards

In addition to contributing to a good cause, you can expect to receive some recognition and reward for investing in a youth sports team. You may have the opportunity to sponsor a team and have your logo on the jersey, or you may be able to serve as a general organizational sponsor and be offered a larger name recognition package. Here is a sample sponsorship menu to consider:

Platinum

  • Company name on team website
  • Company ad with link on team website
  • Company name on uniform
  • Company name mentioned in a radio announcement
  • Company banner on concessions booth wall
  • Company name listed in sponsorship ad in newspaper
  • Company banner on fence at a game
  • Recognition at season finale banquet
  • Sponsor plaque

Gold

  • Company name on team website
  • Company banner on concessions booth
  • Company name listed in sponsorship ad in newspaper
  • Company name mentioned in a radio announcement
  • Recognition at season finale banquet
  • Sponsor plaque

Silver

  • Company name on team website
  • Company name listed in sponsorship ad in newspaper
  • Recognition at season finale banquet
  • Sponsor plaque

Review Your Company Branding

Sharing your logo and brand with the community is one of the most impactful benefits of serving as a youth sports sponsor. Before you send off your logo, ensure that it’s set up to print in both color and black and white. You’ll also want to develop a tagline that tells spectators about your business. Sharp company branding can be a difference maker in the return on your investment as a youth athletics sponsor.

Maximize the Sponsorship

In addition to the sponsorship package that you’ll receive for your donation, consider how you can maximize your contribution. Be sure to post something in your business that tells regular customers that you sponsor a local youth sports team. You may also want to plan a company event that involves attending one of the youth athletic events.

References

About the Author

Dr. Kelly Meier earned her doctorate from Minnesota State Mankato in Educational Leadership. She is the author and co-author of 12 books and serves as a consultant in K-12 and higher education. Dr. Meier is a regular contributor for The Equity Network and has worked in education for more than 30 years. She has numerous publications with Talico, Inc., DynaTEAM Consulting, Inc. and Kinect Education Group.

Photo Credits

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