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Average Salary of a Liquor Branding Ambassador

A liquor branding ambassador is a promotions manager for a brand of liquor or liquor manufacturer. Liquor brand ambassadors arrange promotional events and forms of advertising. In May 2010, the Bureau of Labor Statistics estimated the salary for a liquor branding ambassador under the broad occupational title of promotions managers for liquor wholesalers.


Most employers require a bachelor’s degree in marketing or a related discipline and at least three years of experience as a brand ambassador or a similar liquor marketing role. Brand ambassadors must be outgoing with excellent public speaking skills because the job requires organizing and attending social events to promote the brand. Previous experience in event planning is helpful.

Work Environment

This occupation can be fun because it requires attending and organizing social events at bars, restaurants, hotels and nightclubs. it also requires working long hours, including nights, weekends and holidays. Most liquor brand ambassadors are assigned to a specific region, which requires traveling extensively.

Average Salary

Many of these professionals are skilled in the niche industry of branding liquor and have a strong understanding of events, trade shows and industries to advertise at to increase the visibility of the brand. In many cases, these professionals focus solely on one brand or manufacturer of liquor products. The average salary for this occupation was $82,870 per year.

Salary Variances

Along with a salary, many earn commissions and bonuses based on the brand’s success. Salary can also vary based on the brand ambassador’s experience. The salary ranges from $37,570 to $140,200 per year, which includes the 10th through 90th percentiles. The 25th percentile earned $50,990 per year, and the 75th percentile earned $105,320 per year.


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