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Promotional models, also called brand ambassadors, are hired to promote a product and/or company brand. Their purpose is to increase customer awareness and boost product sales. Sometimes they set up tables and entice consumers with games and giveaways. Other times they approach consumers, offering a product sample, brochure or free promotional item. Most promotional jobs pay $17 to $25 an hour.
While it is not necessary to have a degree to work as a promotional model, it is helpful to have some prior promotions experience. Also, marketing companies seek applicants who are friendly and enjoy talking to people. Nationwide promotion staffers Kandu Marketing and Staffing said they desire promotional staff who are outgoing, exciting, energetic and good-looking. They also state, "the majority of work calls for people under the age of 30."
Where They Work
Promotional models are sent to work in places where they are likely to encounter a high volume of consumers. This may include concerts, sporting events, trade shows, nightclubs, grocery stores or even a city or town's main street.
Promotional models are expected to be familiar with all aspects of the product they are promoting. This may include history, contents, cost and benefits, among other things. They should be able to answer any questions consumers have about the product. To ensure they are prepared, the marketing company provides the promotional models with informative materials to be studied and memorized before the promotion.
Promotional models are responsible for the tasks of sampling and distributing premiums. They hand out free samples of the product in hopes that consumers will enjoy it and want to purchase it later. They also give away free promotional items or premiums, such as T-shirts, key chains and pens, that have the product logo and brand name on them. Premiums serve as a way to promote the product long after the promotion. A consumer wearing a T-shirt with a product logo on it is likely to think of the product when he sees the logo, as are others.
In addition to being friendly and outgoing, promotional models should also be well-mannered and well-spoken while working. Because promotional models act as representatives of a brand, they are expected to behave in an exemplary fashion. Drinking alcohol, eating, profanity and cell phone use are prohibited during promotions.