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Health Coach Job Description

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There is a health and wellness movement in this country that has people becoming more aware of their eating and lifestyle habits, and how it’s affecting their health. After years of research, there is an abundance of proof to support the practice of preventive measures, and its direct results in overcoming the factors that lead to diet and lifestyle related diseases.


People have witnessed a positive change in their lives by pursuing weight loss and exercise routines. Diets can be a quick fix, but in reality they are not known for being a permanent solution. Personal trainers help in designing an exercise plan, but without the right eating habits, success is not always achieved. As people become more aware of their habits and accept the possibility of living healthier lifestyles, health coaches can be vital in identifying and facilitating their goals.

Health Coaching as Healthcare

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Healthy living means understanding the study of foods and how they affect the body and its moods, how to shop and cook, and how to make dietary and lifestyle changes. According to, the government tends to focus more on funding surgical and drug-based intervention. Health Coach's premise, as with other health coaching agencies, is to concentrate on “evaluating personal health influences and delivering authentic solutions in a consumer friendly-fashion.” The goal is to create a lifestyle that consists of healthy choices in all aspects of life—providing a healthy balance resulting in success. According to, coaches “keep you in a state of wellness, or get you there if you need to be.”

What does a Heatlh Coach do?

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Coaches meet with clients at regular intervals by email, phone or in person. They provide scheduling flexibility, and a safe emotional space to discuss any areas a client wishes to explore. Depending on the type of coach and what the client desires to accomplish, a program would be designed to accommodate each client in getting his needs met. Components in health coaching, as described in part on are: Complimentary and Alternative Medicine, Disease Management, Diet and Nutrition, Fitness Education, Stress and Weight, Management, Work/Life Balance and Relationships.

Who Teaches Health Coaching?

Finding a career path in health coaching has become more available than it once was. Agencies that provide training for health coaching can be found on the Internet (See Resources). Many offer on-site or online classes in the range of $1,500 to $5,000 with an average training time of 12 months. According to Margaret Moore, founder of Wellcoaches (See Resources), the Institute of Coaching at Mclean Hospital of Maryland and affiliate Harvard Medical School, are partnering in building the standards and appropriate accreditation of a national health coaching system.

What are Some Careers Choices?

Basically, Wellness Coaches will be those not working with medical conditions and chronic diseases, and Health Coaches will consist of nurses and professionals with clinical backgrounds. The average hourly rate is $25 to $50, but varies and will do so more as accreditation comes into effect. Opportunities will vary as well and will include positions in corporate, private call centers and cardiac rehab.