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A promotions assistant is a valued member of a marketing team and can work in a variety of exciting industries such as radio and entertainment. He will support the work of his leaders and help drive the success of promotional initiatives.
Providing Tactical Support
Regardless of the industry, a promotions assistant's primary function is to provide the necessary tactical support to her team leaders. This can take shape in a variety of ways depending on the individual employer. For instance, an employer may need a promotions assistant to write or design marketing materials such as brochures and posters. The assistant may also help coordinate and set up special events commissioned by the marketing team.
Office Duties of Promotions Assistants
A promotions assistant will often be charged with handling office duties. This is an important function, as ensuring that the team headquarters is running smoothly helps the leaders focus on other tasks. Answering the main office phone line, drafting reports and other duties can be assigned to a promotions assistant. Experience with computer programs such as Microsoft Word and Excel will be beneficial to an aspiring promotional assistant.
In today's competitive job market, having a college degree is essential to obtaining a role as a promotions assistant. Employers often seek applicants with a bachelor's degree in communications-related fields such as public relations and advertising. Radio stations, marketing agencies and other businesses may offer promotions internships that can help an aspiring promotions assistant gain firsthand knowledge and experience in the field.
Anticipated Job Outlook
For many promotions assistants, the job is a stepping stone along marketing and advertising career paths. The Bureau of Labor Statistics does not provide specific information regarding promotions assistants, however, it reports that career opportunities for marketing and promotions managers are projected to grow 7 percent between 2012 and 2022. This rate of growth is slower than the 11 percent projected for all occupations. Job prospects for promotional assistants may mirror these statistics.
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