Growth Trends for Related Jobs

What Is the Role of a District Manager?

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When a business has multiple locations in many geographical areas, managing them all from a single office can become challenging. For that reason, many companies divide their operations into regions or districts, and appoint a manager in each one to serve as the liaison with headquarters. These managers supervise branch managers, ensuring that every location follows corporate policies and procedures, while also keeping their district operations running smoothly.

District Manager Job Description

The primary responsibility of a district manager is serving as a link between the company branch – whether a retail location, office, or individual representative or employee – and headquarters. A district manager oversees the day-to-day operations of the branches in the territory, which might include sharing information about new policies, procedures and promotions; hiring and firing staff (in particular, branch leadership); ensuring that sales and service goals are being met; and solving problems as they come up. District managers are also charged with keeping a finger on the pulse of the regions, identifying trends and opportunities that locations can capitalize on, and reporting this information to headquarters. In short, district managers play an important role in building the company brand as they work with the branches to create a consistent customer experience.

Education Requirements

The primary district manager qualifications are management knowledge and experience, which typically entails experience in managing people, customer service and financial management. However, most employers also require that district managers hold either a bachelor’s or master’s degree in business, business administration, management or a similar field. Because the most important district manager skills – such as leadership, communication, problem-solving and decision making – can often be learned and developed on the job, some district managers move into their positions via promotions without earning a degree. For those wishing to begin their careers at a management level, though, or who want to make lateral moves into a new industry or company, a degree is almost always necessary.


District managers can be found in nearly every industry. Most work in the retail and sales industries, though. Again, one of the primary responsibilities of a district manager is setting sales goals and working with teams to meet them, so the district manager definition is often interchangeable with sales manager.

Salary and Years of Experience

According to PayScale, the average annual salary of a district manager in the retail industry is $71, 876, with the lower end of the pay range around $42,000 per year and the upper end at $118,000. The U.S. Bureau of Labor Statistics notes that sales managers – those working in industries other than retail – have a median annual salary of $121,060. This means that about half of sales managers earned less (with the low end at $57,590) and about half earned more (with the top earners bringing in more than $200,000 annually.) District manager salaries often include bonuses and commissions, as well as other forms of compensation like profit sharing.

PayScale notes that pay for retail district managers increases with experience. Entry-level managers earn around $65,000 per year, while 20 years of experience can bring a salary increase of about $20,000, to $85,000 per year.

Job Growth Trend

The BLS predicts steady growth for those in management occupations over the next eight years. Sales managers can expect about 7 percent growth, as fast as average, while overall, management occupations should see about 8 percent growth. The actual rate of growth and the number of positions available depends largely on the performance of the companies and industries hiring these professionals.


An adjunct instructor at Central Maine Community College, Kristen Hamlin is also a freelance writer and editor, specializing in careers, business, education, and lifestyle topics. The author of Graduate! Everything You Need to Succeed After College (Capital Books), which covers everything from career and financial advice to furnishing your first apartment, her work has also appeared in Young Money, Lewiston Auburn Magazine, USA Today, and a variety of online outlets. She's also been quoted as a career expert in many newspapers and magazines, including Cosmopolitan and Parade. She has a B.A. in Communication from Stonehill College, and a Master of Liberal Studies in Creative Writing from the University of Denver.

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