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You may have despised them at your private school, but the reality is, workplace uniforms have purpose and function – and they're not limited to just fast food employees. Take the doctor with the white coat, the judge with the black robe, or the park ranger with the stiff campaign hat; they're all professionals who are distinguished by their uniforms. If you're looking for ways to sell the idea to your staff, you'll find a few compelling advantages to having them wear uniforms.
In some workplaces, uniforms make it easier for customers or clients to distinguish workers in a crowd. Having workers wear uniforms can improve customer service, since it helps customers determine who's there to help them. Imagine the electronics store or department store that's bustling with customers; having the employees in some type of distinguishing uniform makes it easier for customers to find them and get what they need.
Having workers in uniforms can also level the playing field for all employees. In some businesses, employees may not be able to afford professional, work-worthy clothing. When that's the case, uniforms provide a level of equality, helping all employees feel comfortable and confident. It can also cut down on competition or cattiness in regard to what other employees are wearing, leaving more room for the actual work at hand.
Having employees wear uniforms is also a matter of branding. The employee who wears her uniform on the subway is promoting your brand – and at the same time, showing the public the standards that a company sets for its employees. Uniforms can be a way to demonstrate your company's image; think of the stylish flight attendants' uniforms of the 1960s, or the sleek, almost medical vibe of the cosmetics attendant.
Having uniforms in a workplace may also be necessary for workers' safety. In a factory setting, uniform non-slip shoes can keep workers from falling. In a welder's shop, protective face and body gear can keep workers from getting burned. When employers provide these things at no cost to the employee, employees may recognize that the employer is concerned with their well-being and safety.
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