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How to Start a Kids Party Business
If you love planning parties--especially kid-themed parties--consider starting a kids party business. Imagine seeing the joy on the kids' faces during a birthday party as they play games, enjoy cake and ice cream, and hang out with their friends. A kids party business may include party planning, coordination and even providing entertainment during the party. If you think this business is for you, there are several steps you can take to begin planning your kids party business.
Conduct research on your potential kids party business by talking to the families in your area to figure out how, when and why they might use your services. Consider using the library or another large space to host an information session where you can speak with a group of parents and children. In addition, you can spend some time researching the kids party business industry. Use the Internet and books to discover the latest trends and tips for promoting your business to reach your target audience.
Identify the types of services you plan to offer based on the information you receive from the children and their parents. Price your services and keep in mind any competition you may have in your area. Are there other businesses that offer party services for kids? If so, how does your business differ? You need to think of ways to make your kids party business and services stand out from what your competitors are offering.
Name your kids party business and start to work on a detailed business plan that includes an overview of the business, how you plan to market it and how you plan to finance it. Set aside some time every day to work on your business plan. It may take anywhere from a few weeks to a few months to complete.
Use your business plan to help you come up with a list of items you need to start your kids party business. Purchase your supplies and begin setting up your office. Consider whether you’ll operate from your home or rent office space. If you plan to rent space, you’ll need to search for commercial properties for lease.
Work with a graphic designer to come up with a logo to represent your brand. The logo should be kid friendly with bright colors and bold imagery. Once your logo is finalized, work with your graphic designer to create business cards and brochures. You may also want to create a website so that your business is easily accessible to people searching for a kids party business on the Internet.
Market your business to your community during events and activities where children and their parents may be present. You can also create print advertisements for local newspapers and magazines. Day care centers, children’s boutiques and toy stores may also be good places to advertise your business.
To fund your new business, speak with family and friends for donations and contact local banks to apply for small business loans.
Research grants, especially any available for people starting kid-focused businesses, minority grants and grants for first-time business operators.
Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications design at University of Baltimore.