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How to Become a Vera Bradley Distributor

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Vera Bradley was started in 1982 as a company focusing on feminine luggage and travel accessories. Since the company began, it has evolved to include colorful accent pieces such as handbags, totes, shoes, eyeglasses, home wares and more. Vera Bradley retailers are established, vetted, physical retail locations targeting the company's specific audience, fashion-forward women with a penchant for colorful feminine accents.

Navigate to the Vera Bradley website ( in your Internet browser.

Click "Store Locator" from the left navigation links.

Click on the "Learn how to become a Vera Bradley retailer" link in the middle content block.

Read the information concerning authorized retailers then click "Submit your application to become an authorized Vera Bradley retailer."

Complete the application form and submit it. Wait for the response to your application.


Vera Bradley does not authorize individuals, unauthorized retail locations or secondary market sites for sale of their merchandise. See the Vera Bradley website for an authorized retail location near you and examples of approved businesses.


Tivi Jones has been writing and editing since 2006. She has worked with print and digital magazine publishers such as Bauer Publishings and book publishers like Sourcebooks, Inc. Jones holds a bachelor's degree in journalism and entrepreneurship from The University of North Carolina at Chapel Hill and has been in the marketing and business development consulting field for more than nine years.