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Music enthusiasts who enjoy live entertainment, working in a social atmosphere and have a background in marketing and advertising are ideal candidates for jobs as concert promoters. Concert and event promoters work closely with musical artists and event coordinators to publicize live events. Duties usually include placing TV, radio and print advertisements, organizing social media campaigns and executing various marketing techniques to get people to the show. Your salary as a concert promoter may vary dramatically according to the stature of artists you work with and the magnitude of the events.
Concert promoters can be classified as promotions and public relations managers in the U.S. Bureau of Labor Statistics 2010-11 Edition Occupational Outlook Handbook and as advertising and promotions managers in its Occupational Employment and Wage Statistics. According to these documents, of all position holders surveyed in May of 2008, the median average salary is $105,960 per year. The lowest 10 percent earn about $41,480 per year, and the highest more than $122,570.
What the BLS does not report is that many small concert promoters earn far less than even the lowest-paid promotion managers included its surveys. Generally, if you are working with small venues and local, unsigned talent you can expect a considerable reduction in salary. In 2011 the Simply Hired career website estimates that event promoters earn about $25,000 per year. Salary Expert reports indicate even lower salaries for concert promoters, ranging from $11,598 to $15,777 per year across the country.
Both Simply Hired and Indeed career websites have published concert promotion salary estimates that are closely comparable to BLS statistics for promotion managers. In 2011, Simply Hired reports that the average concert promoter's salary is about $67,000 per year, a figure that falls just between the 25th percentile ($56,820) and the 50 percent median ($83,890) of BLS statistics. Indeed published that position holders earn $80,000 a year in 2011, which is fairly consistent with BLS median salary reports.
Perks and Benefits
Since concert promotion is usually a contract position, in most cases you will have to provide your own health, dental and vision insurance, as well as create and maintain any 401k and retirement fund plans. On the positive side, you can generally expect a few industry perks such as free admission to concerts, night clubs and entertainment venues, VIP privileges at sponsored events and in some cases mingling with celebrity musicians.
- U.S. Bureau of Labor Statistics: Advertising, Marketing, Promotions, Public Relations, and Sales Managers
- U.S. Bureau of Labor Statistics: Advertising and Promotions Managers
- Simply Hired: Average Event Promoter Salaries
- Salary Expert: Concert Promoter Salaries
- Simply Hired: Average Concert Promotion Salaries
- Indeed: Concert Promotion Salary
Michelle Renee is a professional trainer and quality assurance consultant in the career, education and customer service industries, with two decades of experience in food/beverage and event coordinating management. Renee has been published by Lumino and Career Flight as well as various food, education and business publications.