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Campaign coordinators are central to the operations and success of a campaign, whether in business, fundraising or politics. Working under campaign managers, coordinators organize and supervise field activities, manage public communications and ensure all activities comply with laws and regulations. These coordinators can come from diverse backgrounds, such as marketing, advertising, public relations and political science.
Using the Skills
Campaign coordinators typically handle several administrative and clerical tasks. They must maintain communication with members of the campaign team, respond to public inquiries and maintain records, all at the same time -- so they require strong multitasking and organizational skills. To give a clear evaluation of the campaign's performance, coordinators require good analytical skills, as well as an eye for detail. Other useful skills are communication, interpersonal, problem-solving and decision-making.
The specific duties of campaign coordinators vary by the nature of a campaign. Before an election, political aspirants hire political science campaign coordinators to help them run effective campaigns. In this setting, the coordinators organize fundraising activities to raise campaign money. When the candidate wants to hold a political rally in a specific city, coordinators work to secure a venue and ensure it is well-equipped with a public address system. In business settings, digital campaign coordinators take on Internet marketing campaigns. They work toward implementing the strategies developed by the campaign manager. If the business runs a sales campaign, the coordinator may run online ads in various advertising platforms.
Compiling Campaign Reports
Regardless of setting, campaign coordinators have some common duties, such as compiling reports detailing the performance of the campaigns. In an environmental campaign, for instance, the coordinator would monitor and report on the number of volunteers joining the campaign and any reactions from relevant government departments. Campaign coordinators also participate in the recruitment and training of junior employees, and may collaborate with campaign managers to set campaign goals. If members of the public call to inquire about the progress of the campaign, the coordinator has a duty to provide this information.
Getting the Job
An aspiring campaign coordinator must earn at least a bachelor’s degree in a relevant field. Those looking to work for political organizations should obtain a degree in political science, while a degree in marketing would be a good fit for those who want to work for businesses. Because experience is a key employment requirement, most campaign coordinators begin in entry-level campaign positions, such as field organizer, and work their way up. A combination of vast job experience and advanced qualifications, such as a graduate degree in public or business administration, is what campaign coordinators need to become campaign managers or directors.
- American Federation of Labor -- Congress of Industrial Organizations: Job Title: Campaign Coordinator
- Netcentric campaigns: Job Posting: Digital Campaign Coordinator
- Planet Ark: Job Description: Position Name: Campaign Coordinator
- Christine's List: Campaign Coordinator for Statewide Democratic Candidate