While specific majors in college can often pave the way for satisfying, lasting careers in your desired field, it's important to remember that minors also can help you get where you want. Even a small exposure to the ins and outs of the marketing world can help you break pursue many career possibilities.
Marketing may refer to raising awareness of goods or services, but it can also be helpful beyond advertising and promotions. For example, if you want to take a job in communications, a marketing minor can be beneficial. Marketing knowledge can help you sharpen your skills in persuasive and public speaking, or it could help to go after a career as a radio personality or a public relations professional.
If you're an avid writer, a minor in marketing can also help you pursue this career. Learning about marketing often helps students hone their language skills, which is a must for writing success. Apart from penning the next "Great American Novel," writers with marketing minors can follow their career goals in areas such as book publishing, technical writing, copy editing, journalism and business communications.
Marketing minors can also be useful for those looking to enter the business world. These minors often offer courses in topics such as international business and business marketing. If the idea of working as a business plan writer or financial analyst strikes your fancy, then a marketing minor might be a strong asset because marketing in general has a business focus.
Behavioral and Social Science Jobs
An education in marketing can help you gain insight into how people think and what grabs their attention. If this aspect of marketing fascinates you, you might want to explore work that relates to either behavioral sciences or social sciences, such as psychology or sociology. If you want to work in psychology, you might consider becoming a guidance counselor or a forensic psychology expert. If you're interested in sociology, you could focus on honing your skills for a career as a correctional counselor or a foster care worker, for example.