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Designing fitness challenge flyers can help produce motivation and increase overall participation in the program that you are offering. However, an unsightly flyer will make you and your program look unprofessional and unappealing. Follow good rules of design and communication so your flyer is readable, attractive, attention-getting and fun.
Write a list of the main ideas you want to communicate in your flyer, such as who is going to participate in the fitness challenge, how they sign up, how long is the challenge, what is the reward for participating and where they can participate. Apart from the logistics of the program, the main question you need to answer is why should people care about participating in your program and what are the benefits? Is there a financial or prize reward or is it mainly the reward of feeling good about yourself?
The University of California at Davis used a free fitness challenge event to help as a community fundraiser for local schools and raise awareness about maintaining physical health. Celebrities were brought in to also help draw a crowd. (http://ucce.ucdavis.edu/files/filelibrary/5458/34841.pdf)
The Carlisle YMCA used a fitness challenge as a paid program that was promoted on the basis of challenging the entire family to set and reach new fitness goals. (http://www.carlislefamilyymca.org/images/Total_Health/flyers/bootcamprevised2.pdf)
Just Move It provided a corporate fitness challenge only for employees at an office. Lasting thirteen weeks, the challenge was designed to encourage physical fitness by members of an employee team with a celebratory breakfast as a reward for the best team. (http://www.justmoveit.org/jmi/resources/file/Flyer-FitnessChallenge2(2).pdf)
Use pictures on your flyer. Use only two pictures of people with happy and excited faces while they are working out. That will be one of the biggest attention grabbers of your flyer. Any customer that is looking for a product or service needs to see that it has a human element to it and that they can relate to it on a personal level.
Divide your flyer into four quadrants. Place pictures on opposite sides of the paper so they are diagonal from each other and do the same with the text. You will have an unattractive, lopsided flyer if you only have pictures on one side and words on the other. Make the most important words big, such as phrases pertaining to what the fitness program is and why someone should participate. There is no set point size for a flyer since it will differ for each font. Generally you want to eliminate as much white space as possible by using bigger letters and fewer words. However, it is advisable to have the most important information at least 20 percent bigger than the smaller point size for the same font at the bottom of the page. All other logistical details can be placed near the bottom of the flyer in a bullet-point list. The bullet-point list should be no smaller than 14 points for most fonts.
Do a final edit of your flyer. Reduce the word count as much as possible. Few people have the time to read every word of your fitness challenge flyer. Make sure they can read all of the pertinent information within the first two to three seconds of scanning your flyer, such as what the challenge is and why they should participate. You have to captivate them by keeping and holding their attention right off the bat if you want them to read the rest of the information.
Have a friend or colleague proofread your flyer. Give them the three-second test to see if the fitness flyer captures their attention and if they can gather the most important information within that time frame. To do the three-second test, do not tell them that you are going to test them, because that will affect the results. Simply hand it to them and three seconds later ask them to pause and give you their instant feedback. If they can identify the main subject categories, such as the what and why questions, and if the flyer got their attention, then that increases the chances of someone else reading the flyer and participating in the fitness challenge. If not, go back to the drawing board.
Do not use overused fonts. If you think a font looks cool because you see it all the time in other flyers, that means other people will see it and think "boring." Fonts like Times New Roman, Papyrus, and Comic Sans all should be avoided. There are thousands of fonts available on the Internet. Suggestions for fonts to start exploring include Bradley Hand ITC, Tempus Sans ITC and Eurostile, because of their openness. Curlz MT also can be a font that helps to bring out the "fun-factor."
- pretty woman in gym image by Paul Hill from Fotolia.com