All business owners should have a professional biography. You can use this biography to market yourself and your business, gain customer and client loyalty, attract investors to your business or utilize as part of your direct mail package. You can also include the information in your biography on your business's website. Before you sit down to write your professional biography, think carefully about your experience and how you want to present yourself and your business.
Create an attention-grabbing first paragraph. Your professional biography should be informative but also interesting. Start with an exceptional accomplishment or unique service you provide. For example, your first paragraph could start out with, "Tammy Smith, a Harvard-educated lawyer and recipient of the Margaret Brent Women Lawyers of Achievement Award, takes a client-centered approach to her law practice."
Include your qualifications for running your business, your professional accomplishments and an overview of the services or products you offer in the professional biography. Try to use powerful and emotional language, such as "confident," "sympathetic," "optimistic" and "passionate." The words you choose should be positive, and used when describing your professional achievements. For example, "Tammy is passionate about upholding the law, and she remains confident that she can help her community grow and thrive, one client at a time." There's no need to overly describe your accomplishments, as long as you use language that demonstrates how much you love your work and how dedicated you are to your profession.
Add any other information that may be attractive to the reader, including awards, honors, education, certifications, licenses, significant clients, your business partners, your professional experience and associations you belong to. Never use acronyms. You want to make sure the reader understands all the information presented. This information should not be listed as in a resume. Instead, it should be weaved throughout the paragraphs of your biography. Include relevant information where it makes sense to the reader. For example, when describing why your clients trust you and your business, include information about your education, licenses and certifications. These credentials show that you are qualified to do the work. For this information to be effective in a business owner bio, it should be used to back up your credibility, qualifications and expertise in your field.
Include your contact information. List the address of your business, a phone number and an email address.
Avoid writing a professional biography that's more than one page. Short biographies are more likely to be read in full by clients, customers, partners, investors or website visitors.
Write the biography in third person. This is more professional, and because it appears to have been written by a third party, you can be less modest and describe your accomplishments without sounding like you're boasting.