Home health care is a highly competitive field that will likely experience rapid growth in the coming years as more baby boomers retire and require convenient and professional health care services. As the field expands, marketing of the services will become increasingly important as multiple companies will compete for the opportunity to grow and expand their client base. These types of businesses can be difficult to market as it is important to set a very ethical marketing environment in a business that emphasizes safety and convenience.
Form a working relationship with other health care providers. Primary care physicians and other health care professionals will often recommend home health care providers to their patients. Some of this will be based on trust, so you will need to demonstrate to the physicians that you are capable of taking excellent care of their patients.
Offer a variety of services. Patients are more likely to use a provider that can help them with many needs, such as medication delivery and home nursing, and other aspects of home health care, such as installing extra railings and supports for mobility assistance.
Be customer focused. Home health care providers need to be mindful of the clients' needs. By instilling every worker, from nurses to receptionists, with the belief that the patient is the most important aspect of the business, you can be more responsive to what your clients want. This will help with word-of-mouth advertising.
Purchase magazine and Internet ads. You can reach many prospective clients by purchasing space in a variety of carefully targeted media outlets, such as health care web pages and magazines geared toward the elderly and their families.
Participate in health fairs. This is an excellent way to network with physicians and potential clients, as well as to observe what your competition is doing to enhance their own marketing.